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Shade Grown
Our tea plants are shaded for 20+ days before harvest, increasing chlorophyll and L-theanine for a richer, sweeter flavor.
幽玄
Premium
幽玄
Yūgen Matcha
Ceremonial Grade • Uji, Kyoto
Premium Japanese Matcha
The Profound Beauty of Tea
Experience the essence of Japanese tea culture with our stone-ground ceremonial matcha, carefully cultivated in the misty hills of Uji, Kyoto.
- 🍃 First Harvest Spring Leaves
- ⛩️ From Uji, Kyoto, Japan
- 🔬 Stone-Ground for 1 Hour
- ✨ Ceremonial Grade Quality
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幽玄
Our Story
The Meaning of Yūgen
Yūgen (幽玄) is a Japanese aesthetic concept describing the profound, mysterious sense of beauty found in the depth of the universe and all things within it — a beauty that cannot be expressed in words.
Our matcha embodies this philosophy. Cultivated in the misty hills of Uji, Kyoto — the birthplace of Japanese tea culture — each leaf is carefully shade-grown for 20 days before harvest, developing the characteristic umami richness and vibrant emerald color that defines ceremonial grade matcha.
We work directly with fourth-generation tea farmers who have perfected their craft over centuries, using traditional stone-grinding techniques that preserve the delicate flavor compounds and nutrients. The result is a matcha of extraordinary depth and complexity.
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Single Origin
Sourced exclusively from Uji, Kyoto
⛩️
800 Years
Of tea cultivation heritage
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Stone Ground
Traditional granite mills
✨
First Harvest
Spring ichibancha leaves only
The Art of Exceptional Matcha
Every cup tells a story of craftsmanship, tradition, and the pursuit of perfection.
⛰️
Uji Origin
Sourced from Uji, Kyoto — the birthplace of Japanese tea culture with over 800 years of cultivation heritage.
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Stone Ground
Traditional granite stone mills grind the leaves slowly over 1 hour, preserving delicate flavors and nutrients.
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Ceremonial Grade
The highest quality matcha, made from the first harvest spring leaves (ichibancha) for peak flavor and nutrition.
Loved by Tea Enthusiasts
"I've tried many matcha brands, but Yūgen is truly special. The depth of flavor and that beautiful, creamy foam when whisked — it's transformed my morning ritual."
"As someone who lived in Japan for years, finding authentic ceremonial grade matcha abroad was difficult. Yūgen is the real deal — the color, aroma, and taste transport me back to Kyoto."
"My daily matcha latte has never been better. The quality difference compared to other brands is immediately noticeable. Worth every penny!"
Frequently Asked Questions
What is ceremonial grade matcha?
Ceremonial grade is the highest quality matcha, made from the youngest, most tender tea leaves from the first spring harvest. It's meant to be enjoyed on its own with just water, and has a smooth, sweet flavor without bitterness.
How do I prepare matcha?
Sift 1-2g of matcha into a bowl. Add 2oz of hot water (175°F/80°C). Whisk vigorously with a bamboo chasen in an M or W motion until frothy. For a latte, add your favorite milk after whisking.
How should I store my matcha?
Keep your matcha in an airtight container away from light, heat, and humidity. For best freshness, store in the refrigerator after opening and consume within 4-6 weeks.
Do you ship internationally?
Yes! We ship worldwide. Orders over $50 qualify for free shipping within the US. International shipping rates are calculated at checkout based on your location.
Have more questions?
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